Joaquin Phoenix stars in a new controversial ad for PETA.

In the commercial thrashes underwater asking people to try to relate to the frightened/panicked fish who die a painful death after being pulled from the water. Fish don’t want to suffocate on land any more than we want to drown in water.

The ad was originally supposed to air during next week’s Academy Awards, but was deemed to be “too political” and “too controversial” for the show by ABC.

P.E.T.A. says the clip will now air during the post-Oscars show hosted by Jimmy Kimmel on E!

Check out the ad in the video above.

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