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Beyoncé Knowles is everywhere these days and now she’s coming out with a brand new perfume, Pulse NYC, her fifth fragrance to date.

In the above video Beyonce says:

“I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance.”

Check out the behind the scenes ad campaign video above and don’t miss her during this Sunday’s Super Bowl halftime performance.

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