Victoria Justice New Spokesperson For The 2012 DonateMyDress.org Campaign

Hearst Digital Media announced earlier today that Nickelodeon star Victoria Justice  is teaming up with DonateMyDress.org (DMD) for their 2012 campaign.  Donate My Dress is also partnering with Always®, the leader in feminine protection, for its annual Purple Dress Awards.

DMD campaign is designed to encourage girls around the country to donate their prom and special occasion dresses to girls in need.

Victoria, who is donating the dress she wore to the 201 MTV Video Music Awards (in the photo above), says:

“I’m really excited to be a part of the DMD organization. Prom can be really expensive; this program is an easy way for girls everywhere to get involved and help other girls in need. In addition to serving as DMD’s 2012 spokeswoman, I’m excited to donate a dress for the first time this year, too. I’ll be giving the Jill Stuart dress that I wore to the 2010 MTV Video Music Awards to help someone have a night to remember.”

In support of the Purple Dress Awards, Always will donate $1 for every girl who visits the Always Facebook page and chooses her favorite prom dress style. Once 25,000 girls choose their dress styles, Always will donate $25,000 so that five deserving DonateMyDress.org chapters across the United States receive $5,000 each through the organization’s Purple Dress Awards.

Lucy Maher, executive director, network programming of Hearst Digital Media says:

“Girls who cannot afford to buy new dresses often have to make the hard choice between wearing dresses they don’t feel good in or skipping prom altogether.  DMD is committed to helping girls, and, through this partnership with Always, it takes just choice of a dress style for girls – and their moms, aunts, sisters, friends – to help make others’ prom dreams come true.”