Taco Bell Offers 50 Cent A Name Change Challenge

 

Taco Bell has challenged rapper 50 Cent to change his name from 50 Cent to 79, 89, or 99 Cent in connection with their new “Why Pay More” value menu for one day this summer.

Also part of the deal– “Fiddy” (a.k.a. Curtis Jackson) must stop by any Taco Bell restaurant of his choosing and rap his order at the drive-thru using his new moniker.

If he completes his mission, Taco Bell has vowed to donate $10,000 to a charity of the rapper’s choice. In addition, it will feed all of the guests at the Taco Bell location that 50 Cent ends up choosing.

In a letter to 50 Cent obtained on Wednesday by OK! Magazine, Taco Bell President and CEO Greg Creed writes:

 ”We know that you adopted the name 50 Cent years ago as a metaphor for change. We at Taco Bell are also huge advocates for change… We encourage you to ‘Think Outside the Bun’ and hope you accept our offer.”

UPDATE:

50 Cent is not pleased.  In a statement to AllHipHop.com he said:

“When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns.”

A rep for the rapper issued a more detailed reply.

“This is a sleazy and ill-conceived publicity stunt by Taco Bell’s president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent’s agent yesterday.”

photo: WENN