Salma Hayek And Celebrity Chef Ellie Krieger Launch New Got Milk? Campaign ‘The Breakfast Project’
February 25, 2012
On Friday, February, 24, 2012, Award-winning actress Salma Hayek and celebrity TV chef Ellie Krieger launched The Breakfast Project. Breakfast is known as the most important meal of the day, yet it’s the meal that’s most likely to be skipped. This new campaign is geared toward helping more Americans enjoy breakfast at home and be sure to set the table with milk.
Hayek says:
“My days are always super busy, always very hectic, and I have to juggle so many things at the same time, but I wouldn’t dream of skipping breakfast. I recognize how valuable it is to begin the day with a healthy breakfast that includes milk. It’s a special time that I can share with my family, and I feel good that my daughter is getting the best start possible to her day.”
Hayek will be the face of the multifaceted and bilingual campaign and will appear in three milk mustache print ads and two TV commercials throughout 2012. This marks the first time that the campaign will use one celebrity to do bilingual ads.
February 25th, 2012 at 1:11 am
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February 25th, 2012 at 1:11 am
[...] Got Milk? Campaign ‘The Breakfast Project’ Daily Stab Sat, February 25, 2012 5:59 AM UTC Daily Stab Rate Loading … Share (function() { var po = document.createElement('script'); [...]