Posh’s Fashion Line Is A Failure

 

Victoria Beckham’s DVB fashion range has been dumped from a string of U.S. stores like Fred Segal and Kitson following complaints of poor sales and a lack of promotional work from Posh herself.  They also accuse her of not doing enough to help sell her products.

Fraser Ross, owner of Kitson, has blamed Victoria’s constant refusal to do in-store appearances for the commercial failure of the jeans, which sell for over $200 a pair.

“We asked her PR people so many times for her to appear but she didn’t. Celebrity lines are no different from an album or music tour. They have to be promoted to sell.”

WENN