Pamela Anderson was at the W Hotel in Fort Lauderdale, Fla. last night to launch her much-anticipated first fragrances Malibu Blue and Malibu Pink in partnership with International Beauty Brands.
Of the fragrance Anderson says:
“Both fragrances are fresh, chic and luxurious — and totally inspired by the Malibu surf lifestyle that I love. They are all-natural and embody my free spirit and passionate, ‘get in trouble’ side. Plus, the line is so affordable!”
One of the key figures Anderson wanted in her fragrance line was affordability:
“I am a drugstore whore. I worship drug stores. You have to pull me out of them. My dream is for every woman to be able to go to her favorite drug store and buy an affordable fragrance which will make her feel sexy.”
And of course with her being such a PETA advocate she also had to make sure that the scents fit with her animal-friendly lifestyle:
“Once we completed the product — the glamorous bottle, and the pink and blue packaging — and we were assured everything was ecologically perfect and cruelty free, I was ready to go for it.”
She also added that a portion of proceeds will benefit the animal charity.
Malibu Blue contains notes of wild berries and white florals and Malibu Pink combines sandalwood, caramel and vanilla bourbon. the bottles range in price from $39 for a 1.7 ounce to $49 for a 3.4 ounce spray, and are rolling into stores now.