Natalie Portman’s new Dior ad for Diorshow New Look lash-multiplying mascara has reportedly been banned in the U.K. by the Advertising Standards Authority (ASA) for allegedly “misleadingly exaggerating the effects of the product.”
Portman’s individual lashes were reportedly retouched “for a more stylized, uniform and tidy effect.”
The ASA reportedly found no fault with the image in itself, but said that placed alongside the ad’s verbal claims, the retouching could possibly have led to unrealistic expectations for potential customers. The ad cannot be published in the U.K. again until clarifications are made.
