‘Mo’ By Britney Spears

Britney Spears is starring in a new spoof fragrance ad promoting Mo, the fragrance for gay people.  In the video she says:

“One spray and the gays will run your way.”

The ad was created as part of a viral campaign for The LOGO Network’s NewNowNext Awards, which will honor Spears with the Always Next, Forever Now award on June 13.

Logo executive producer Christopher Willey explains Spears’ decision to take part in the ad telling MTV:

“She’s having fun with her gay audience, because she’s an official gay icon at such a young and tender age. She has this natural rapport with the gay community. I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn’t really done before.”

See the video above.