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Mila Kunis has been named the new brand ambassador for the UK company Gemfields Jewelry, which sells ethically and environmentally responsible gemstones.

In her new ad for the campaign, the Oz the Great and Powerful star, styled by Anastasia Barbieri, sports a gorgeous emerald and diamond necklace.

Kunis recently took a trip to Africa for her new duties with Gemfields and said:

“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered, and that the environment and the local communities where its mines are located are held in the highest regard.  I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty, and history of emeralds.”

The print advertising campaign featuring Kunis will hit fashion books including Vogue, Vanity Fair, and W in April.

Photo: Mario Sorrenti

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