Kelly Osbourne is bringing a new chic look to the Material Girl Spring 2011collection.
Madonna and Lourdes announced that Kelly will be the new face of the Material Girl collection appearing in ads starting in April.
Photographed by fashion photographer Brooke Nipar, the campaign brings us back to Madonna’s roots in New York City’s East Village as well as in a studio set inspired by the East Village of the 80s with chain link fences and historical images. The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys. com. Material Girl is available in the U.S. exclusively at Macy’s and macys.com.
Of the honor Kelly dished:
“I think Material Girl is a brand for any woman and every woman – it’s affordable to everyone, it makes you feel special when you wear it! It’s edgy, but at the sametime, really classic.”
Taylor Momsen appeared in last season‘s Material Girl ad campaigns.