Kate Bosworth For Coach

Actress Kate Bosworth has just been announced as the new face of Coach.  She will appear in their Spring campaign throughout Asia starting this month.

What do we think of this ad?  It’s very……different.  I think they could have made her look a lot better.  I get a kind of gloomy feel when i look at it.

American label Coach has announced actress Kate Bosworth as the new face of the brand’s Spring advertising campaign, which will be seen throughout Asia.

Kate Bosworth behind the scenes shooting the Spring ad campaign for Coach.
The campaign, which will come out in March 2008 will be a large-scale, integrated marketing campaign including outdoor billboards, magazines, and other vehicles.

“Kate Bosworth is the epitome of distinctive American style and poise, qualities that are synonymous with Coach,” said Reed Krakoff, President and Executive Creative Director.

“Her style is glamorous and represents the fun and whimsical spirit of our brand.”

Bosworth, 25, who first appeared in Robert Redford’s The Horse Whisperer at 15, has gone on to become one of Hollywood’s hottest young stars.

The actress says she’s always been an admirer of Krakoff’s designs as well as his work on the campaigns:

“Both are chic and classic representations of my own effortless style.”