Justin Timberlake’s Givenchy Fragrance, Play

After previously turning down a fragrance deal with luxury cosmetic brand Givenchy, Justin Timberlake has signed on as the face of the company’s new fragrance, Play.

J.T. admits he’s not really a cologne type of guy and is a little puzzled as to why Givenchy bosses were so keen to sign him up.

He says,

“I think, honestly, they took it as a challenge to create something that I would really want to wear. I’m sort of a minimalist, quintessential male. I like pretty fresh, clean scents. I don’t like a barrage of smell. I sort of feel like nothing should take away from pheromones, because it’s been chemically proven that those are the most attractive scents on people.”

Play is on sale now in stores across America.

Well duh, they wanted him so bad because they know he can sell just about anything!

photo: Bauer Griffin