Justin Timberlake To Launch New Tequila Called 901
March 19, 2009

Justin Timberlake is adding another adventure to his already full business portfolio. He is launching a new brand of tequila called 901.
The tequila has been in development for over two years and is set to hit store shelves in early May in New York, Los Angeles, Las Vegas and St. Louis.
When asked for a reason behind the name his spokesperson said:
“901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown.” (referring to the area code for Memphis, where Timberlake grew up)
photo: Wenn.com




March 19th, 2009 at 8:23 pm
[…] Justin Timberlake to launch new tequila called 901 - Daily Stab […]
March 20th, 2009 at 1:01 am
This is a stupid thing it suppose u cant call tequila
to a drink just if this drink
was made in Jalisco,Mexico..sooo is Justin associated with someone in Mexico
to call Tequila to his new wine?
still if not you can call Destilado de tequila
March 20th, 2009 at 2:42 pm
Come on, at least Sammy Hagar has a club in Cabo Mexico!!!
March 20th, 2009 at 2:59 pm
Ofelia…wtf are you talking about? Learn english…Jeez.
March 20th, 2009 at 3:40 pm
I hope Justin visited Jalisco Mexico to know where the real tequila is made. The best agave plant to make tequila is in Jalisco Mexico. I’m from a town that is called Arandas Jalisco and is known for the best tequila makers.
March 20th, 2009 at 3:52 pm
To be called “tequila” it HAS to be distilled in Jalisco. Jalisco also just happens to be the best place to grow Blue Agave. There are agave products distilled outside of Jalisco and
they cannot be called tequila.
March 20th, 2009 at 4:40 pm
I think I’ll just stick with the Don Julio. Thanks anyway Justin. L
March 20th, 2009 at 6:06 pm
I think for as much as Justin has done in the past and is now doing,that launching or whatever is so silly.Whats the purpose in it? There isnt anyone that can give a good one.I guarantee that.
March 20th, 2009 at 7:07 pm
Mmmmmm….C’mon guys don’t tell me you aint wondering what’s gonna taste like? We aldready know regular middle class people would have to spend about 3/4 of a paycheck lol Sorry JT but I’ll just stick w/Jimador
March 20th, 2009 at 9:10 pm
jt,it’s plain stupid if anything call it 911 not 901
March 20th, 2009 at 10:08 pm
He can’t call it 901 and get a patent. Porsche started out with a 901 number configuration for the 911 series, and found out that Peugot owned the right to the number series with a centered zero. Many of the early Porsche 911 part numbers still start with 901.
Sorry Justin!
March 20th, 2009 at 11:37 pm
Hey Bob,
News for you: He can call legally call it 901 as long as it can be legally proven that it won’t interfere with any other marketing campaigns. Multiple entities can use the same name or slogan as long as they are promoting different items.
Hence why the motto “Live Like You Mean It” can be used as Wisconsin’s new motto regardless of the fact that it is a common phrase in advertising from Bill Romanowski’s line of products all the way to Bacardi’s old motto.
Knowledge is power.
March 20th, 2009 at 11:48 pm
come on people..Quit Hatin on Justin..damn..i am sure he will make plenty of $$$$$$ on this product..he is smart and very talented young man..and he is a also a billionaire..leave him alone and let him do his thing!!
March 22nd, 2009 at 4:22 pm
I for one can’t wait to try it. I love tequila and justin!!
March 25th, 2009 at 8:42 am
Sammy Hagar’s “Cabo Wabo” is Tequila made in Jalisco, Mexico. If you have the money to build a factory there then you can do whatever you want so it isn’t stupid.
March 27th, 2009 at 5:54 pm
[…] is proving he is as much as a business man, as he is super star. The hottie is hammering out the details to finalize his tequila line, named 901. The brand is set to launch in May of this […]
April 1st, 2009 at 3:35 pm
i am from memphis and will this sounds so dumb i kind of just want a bottle with my area code on it…
June 27th, 2009 at 10:42 pm
Obviously none of you “posters” are from Memphis. Who cares about Porshe? We are talking about a line of tequilas.
We tequila lovers, especially here in Memphis, are excited about a new release, even if, and especially because, it is being released by our own home grown Justin Timberlake. I appreciate the labeling (name) 901, the only area code for Memphis TN. THE HOME OF ROCK AND ROLL!! Congratulations to Justin. We support Justin in all he does. He’s an incredibly talented individual who has NOT forgotten his roots. (Having said that, I have been to 8 liquor stores in Memphis and only one has heard of it!!!) Advertising works!!! USE IT!!