Jennifer Lopez Ad For Her New Fragrance Deseo

 

With her new scent, Deseo, Jennifer Lopez presents a diamond in the rough - or at least, that’s what the bottle is intended to resemble. The fragrance is the first of Lopez’s beauty projects to reference her Latino heritage. Due out in February, it could generate more than $20 million at retail in the U.S. in its first year on counter.

Five years after the launch of her first blockbuster scent, Glow by JLo, Jennifer Lopez is shifting the focus of her beauty business to complement her personal life.

“I have a lot of synergy happening in my life right now that is taking me back to my roots and to everything that I’m about and how I was raised,” said Lopez. “This is what I really find my heart is into. It’s the first time I have decided to use a Spanish word for one of our fragrances. We really look at where I am at in my life and what is important to me at that time. But the one thing that we have always concentrated on from the beginning is to be as truthful as we can.”

Her new scent, Deseo, references Lopez’s Latino heritage, unlike most of her earlier scents - which include Glow, Still Jennifer Lopez and Miami Glow.

No personal appearances are currently planned, although Lopez hasn’t completely ruled them out. “I will certainly participate in promoting the fragrance,” she said. “It is important to me to support my brand and assure the customers that it is every bit my creation.” 

JJB

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