Gwyneth Paltrow has landed herself another job being named the new brand ambassador for classic handbag line Coach.  This new international campaign will mark its 70th anniversary for the brand  and will launch this fall and next spring.

Paltrow says:

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand.  I’ll never forget getting my first Coach bag.”

Coach’s president and executive creative director Reed Krakoff  says Paltrow is “a natural choice.…She embodies the spirit, energy and elegance of the Coach brand.”

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