Gatorade Drops Tiger Woods

Say goodbye to ‘Gatorade Tiger Focus.’

Sports-drink giant Gatorade announced today that they would be terminating their relationship with Tiger Woods.

Gatorade says the decision was made ‘months ago’ and has nothing to do with the recent public events.

The official statement from the company says:

“We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”

“Gatorade Tiger Focus” was launched last spring and was the only product to contain theanine, which is said to reduce mental and physical stress. The partnership was unprecedented because Woods received royalties from sales of the beverage, rather than a contractual amount for an endorsement.