Eva Mendes Is Too Sexy For TV
June 9, 2008
Eva Mendes’ new ad campaign for the Calvin Klein scent Secret Obsession is causing quite a stir in the U.S.
Marketing bosses at Calvin Klein have been told to revise their new ad for the scent because it’s too racy for America.
Bosses at America’s Federal Communications Commission (FCC) have demanded the sexy tv commercial, shot by Steven Meisel, be remade for TV because they’re too revealing.
A rep for Coty who produce the scent says:
‘It’s clear Eva is having illicit thoughts’, but they are adament they did not intent to offend anybody.’We wanted to do a provocative ad. But we we’re not trying to be raunchy’.
Catherine Walsh, senior vice president of American fragrances for Coty Prestige told Womenswear Daily
‘There’s a lot of skin, but it’s tastefully done.’ ‘We’re going to fight it’.
Eva, who is also set to be the face of a new lingerie collection for Calvin Klein, which launches later this year said:
‘To me Calvin Klein has always represented sexiness and the freedom to express yourself.’
If the perfume ads are causing controversy, can you just imagine the lingerie campaign??!!



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