Disney To Buy Marvel Entertainment For $4 Billion

The Walt Disney Co. has agreed to purchase Marvel Entertainment Inc. for $4 billion in cash and stock.  They will acquire ownership of 5,000 Marvel characters bringing those like Iron Man, X-Men and Spider-Man into the Disney family.

Disney’s CEO Robert A. Iger says:

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.”

And Marvel’s CEO Ike Perlmutter added:

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses. This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”