David Cook Signs On With Skechers

 

American Idol winner David Cook, 25 has just signed on with Skechers.

 This deal marks the first male celebrity to make Skechers roster since 2002, when actor Robert Downey Jr. was the face of the global brand, and the second American Idol winner, with Carrie Underwood being the first in 2005.

 Skechers will feature the singer in various ads through December 2009 in a campaign that will reflect his personality, interests and appeal.

Launching in Fall ‘08, the campaign coincides with the “PopTarts American Idols Live! Tour 2008,” and the debut of David’s first post-Idol album on 19 Recordings/RCA Records.

The Skechers Cook campaign will include print, outdoor and in-store.  Cook says:

“I have always viewed Skechers as a cool company, so I am excited to be a part of their campaign.  They’ve had some sensational singers like Carrie Underwood and Christina Aguilera as they were starting out and it will be great to be a part of the Skechers roster.”

 Michael Greenberg, president of Skechers said:

“We are thrilled that David will be representing Skechers in our marketing campaigns around the world.  As a dynamic performer with a friendly, approachable personality, he’s a perfect fit for the Skechers brand and an exciting next step for our tradition of successful partnerships with emerging music stars.”

 ”The crossing-over of fashion and music is beneficial to both industries, and benefits the stars and the brands associated with them. For this reason, we have invested in such phenomenal stars as Britney Spears, Christina Aguilera, Carrie Underwood, Ashlee Simpson, and now, David Cook.”

Besides Cook, other male stars like Rob Lowe, Matt Dillon, former Lakers player Rick Fox and Downey Jr. have all appeared in Skechers marketing campaigns.

photo: WENN