Appearing in his second ad for PETA, rocker Dave Navarro strips down in hopes to send out a message about animal cruelty in the cosmetics industry.

Jane’s Addiction guitarist, who is rarely spotted without his guy liner, nail polish and other types of make up says he recently learned that some beauty product firms use cruel animal testing to determine if their products are safe for human use and now only uses products that aren’t tested on animals.

In his behind-the-scenes video from his photo shoot Navarro says:

“I like the extreme, I like shock value, I like things that slap people in the face and wake ’em up.  I was on the set of some project where I was using makeup and someone mentioned that it was “cruelty free” and I said, ‘What does that mean?’ and they explained to me that a lot of makeup in the marketplace is tested on animals in a profoundly inhumane way.  When trying to do this photo shoot I was really imagining what’s happening to the animals in the labs that are doing this animal testing. They’re not taking a bunny rabbit and putting mascara on it, they’re injecting a chemical directly into it’s eye to see what kind of adverse reaction happens. And in many cases parts of their bodies are ripped open, they’re all alive, and they’re all aware.  I defy anyone to watch this stuff and explain to me why it’s okay.”

Check out the video below.

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