Check Out Sunsilk’s Lovebites: It’s Not Easy Being 25
October 9, 2007
Check out the first installment of this exclusive high-energy online series titled Lovebites, developed with Paul Reiser and JWT, it focuses on 25 year-old “Callie,” Elle.com's assistant style editor who’s smack-dab in the middle of her quarter-life crisis.
As she takes on her first “real job” as an assistant style editor at Elle.com, we get to check her out as she chases her first big job promotion which culminates at Elle’s Fashion Week Event, Style 360.
Throughout the season we follow Callie and her friends as they navigate work, play, life, love, and designer shoes. This show reflects the mindset of what a “real girl” in Callie’s position would go through – making sure she’s focused on a fashion, style and of course, her hair.
First debuting in Fall, 2006 it was the first micro-series in the US. Season 2 will air on TBS debuting on October 22, anchored by Sex and the City and exclusively licensed by Sunsilk. This scripted comedy is comprised of 60 installments of 2-minute episodes.
Stay tuned for more!
And be sure to check it out on TV:
October 22 – December December 27
Mondays and Thursday Nights during both episodes of Sex and the City, on TBS
After 11:00pm ET
4 original episodes each week (2 episodes per night)


October 17th, 2007 at 8:19 pm
[…] Incase you missed the first sneek peek we gave you of Sunsilk’s Lovebites: It’s not easy being 25, you can check it out HERE […]