Britney Spears To Launch New Perfume In December

There have been rumors that Britney Spears has been in the works to launch yet another perfume with Elizabeth Arden and BreathHeavy.com is now confirming that she will indeed have a new perfume out later this year!

According to an industry insider, as of right now Elizabeth Arden will release the new fragrance in December, which will coincide with Britney’s album launch for “Circus,” her 6th studio album.

According to other unconfirmed online reports, an Elizabeth Arden makeup artist says the fragrance is called Hidden Fantasy. “The bottle of Hidden Fantasy is the same as the previous two,” says the insider, “only difference is the color red on it.” The perfume has a cherry scent with a hint of vanilla.

This new scent will join several others with Britney’s name on it from launching several perfumes with Elizabeth Arden including Curious, Fantasy, In Control Curious, Midnight Fantasy, Curious Heart, and Believe.

UPDATE:  The scent – described in a press release as being “all about expressing the many, mysterious sides of a woman” – will hit stores January 2009.

In the television ad, Spears, 26, will appear through trees in a forest and ask, “What do you have to hide?”

photo: WENN