Disney and Barney’s have teamed up for a very unique holiday campaign called ‘Electric Holiday’ where they turn popular Disney characters into skinny fashionistas.
As part of the big reveal, which will be unveiled to the public on November 14, Barneys’ Madison Avenue flagship will feature: a three-dimensional electric light show, a moving art short film in the window displays that will turn Disney’s most favorite heroes into runway supermodels and fashion regulars into Disney types, and an original score by Oscar-winning composer Michael Giacchino.
According to WWD:
Barneys worked closely with Disney to make sure the concept was as true to the real fashion world as possible, or, as Freedman described it, “The world of the Paris fashion shows, of fashion, of people in fashion, of the rituals, all of the idiosyncrasies. The important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail.”
The short film centers around Minnie Mouse’s fantasy to be at the Paris shows. There she comes across key Disney characters — Mickey Mouse, Goofy, Daisy Duck, Cruella de Vil, Princess Tiana and Snow White — all decked out in unique designer clothes as they make their way down the runway.
Of course there’s plenty of controversy surrounding the way the popular Disney characters have been made up to be super tall and skinny.
Ragen Chastain, a positive body image blogger and Los Angeles dance teacher, tells the New York Daily News:
“The issue of body image is always prevalent and should be considered. The message is if your body doesn’t fit into a designer dress, drastically change your body. Not, let’s insist on a designer that’s talented enough to make a dress that fits you. That’s a dangerous message to send girls, ‘Minnie Mouse doesn’t fit into a high-fashion dress so we changed Minnie Mouse, not the high-fashion dress.’”
In a joint statement to the NYDN, Disney and Barneys defend their campaign saying:
“We are saddened that activists have repeatedly tried to distort a lighthearted holiday project in order to draw media attention to themselves. They have deliberately ignored previously released information clearly stating this promotion is a three-minute ‘moving art’ video featuring traditional Minnie Mouse in a dreamlike sequence set in Paris where she briefly walks the runway as a model and then happily awakens as her normal self wearing the very same designer dress from the fashion show.”