Avril Lavigne Developing Fragrance Line
June 6, 2008
Avril Lavigne, 23, is the latest to jump on the celebrity fragrance bandwagon.
She has signed on with Procter & Gamble Prestige Products to launch her own fragrance line, with the scent due out in fall 2009.
The punk rock princess said she was:
“happy to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”
While there’s no word on what smells Lavigne is looking to re-create with her debut scent, it will be targeted toward consumers in their early teens. Banking on all going well, the as-yet-unnamed fragrance will be the first of many, with additional debuts also planned.
WENN
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June 6th, 2008 at 1:35 pm
[…] Scott Feschuk wrote an interesting post today on Avril Lavigne Developing Fragrance Line…Here’s a quick excerpt:… Shania Twain Reaches Out To Her Fans; Ashlee Cancels Tour And Her And Pete At The Palms Place Excellent Opening; Steven Tyler In Rehab For Bottom Problems; Clay Aiken’s Gonna Be A Daddy; Britney Gouges To Star in Lubricant On Broadway? … […]
June 17th, 2008 at 8:46 am
I’ll wonder if it will resemble her personallity, blonde cunt? Should sell well.
March 22nd, 2009 at 8:11 pm
[…] Lavigne’s signature scent is a floral mix of pink hibiscus, black plum and dark chocolate. Her perfume line was developed […]