Audi Super Bowl Commercial – Vampire Party

Audi has released their commercial for their 60 second spot during the Super Bowl this year.

Audi’s signature LED headlights are the main focus in the commercial and as the all-new 2013 Audi S7 arrives at a vampire party in the woods things turn bad.

Scott Keogh, Chief Marketing Officer, Audi of America says:

“In the spot, Audi LEDs – which at 5,500 Kelvin produce the closest recreation of daylight available – put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture.  Given the power of the Super Bowl platform, we wanted to create an entertaining spot that clearly focused on our LED headlights — one of our key product attributes – while also sparking conversation about whether or not it’s time for us to move on from the omnipresent vampire trend into something new and even more exciting.”

The advertisement features the song “The Killing Moon” by Echo & The Bunnymen and was created by San Francisco-based Venables Bell & Partners.