Adrianne Curry And CrowdGather Launch Unisex Social Fragrance ‘Erox’

CrowdGather, one of the leading networks of forum communities on the Internet, has teamed up with Reality TV star, Adrianne Curry for a new social media campaign, Erox fragrance.

Erox Fragrance is unisex and has been scientifically proven to increase feelings of arousal, excitement, social warmth and friendliness in female and male users.  Oh my, is it getting hot in here?!

It was designed to tease and engage those who are active in the online social sphere.  The campaign will be introduced through social networks such as forums, Twitter and Facebook as well as online advertising, and feature new entertainment-geared content such as comics and video.

Curry says:

“I love the idea of using a fragrance that actually makes people more social.  Erox is fun and flirty with a broad appeal due to its unisex nature.”

CrowdGather CEO Sanjay Sabnani says:

“The development, marketing and launch of Erox marks the first social media product launch for CrowdGather, a business model we intend to pursue going forward.  Developing strategic partnerships to create exclusive products for marketing through social media and forum communities will help showcase how powerful a channel this can be for launching and selling future products.”

The scent contains notes of grapefruit, bergamot, pepper, lavender and amber and initial testimonials have indicated that after using the fragrance, users and those around them felt more confident and friendly in nearly every social setting.

Sounds pretty spiffy!